Nimbus Sport concludes sponsorship, signage and worldwide broadcast deals

Posted by on 1/26/09 • Categorized as Cricket News



Within three days of acquiring the global commercial rights of the India – Sri Lanka Cricket Series 2009, Nimbus Sport has closed out sponsorship and perimeter signage. As previously announced IDBI Fortis is the Title Sponsor. The event will be known as the IDBI Fortis Wealthsurance Cup.

Hero Honda (the world’s largest motorcycle manufacturer) and Jaypee Cement (a leading Indian cement brand) have signed on as Official Sponsors of the IDBI Fortis Wealthsurance Cup marking Hero Honda’s continued association with leading cricket events and signaling the entry of Jaypee Cement as an Official Sponsor of top international cricket.

Additionally, all perimeter signage sales have been concluded with a host of Indian and Sri Lankan brands.

Said Yannick Colaco, Executive Vice President – Nimbus Sport, “The addition of Hero Honda and Jaypee Cement as Official Sponsors adds to the prestige of the IDBI Fortis Wealthsurance Cup and is an eloquent testimonial of the pan-Indian platform that cricket provides, cutting across all demographics.”

An impressive array of broadcasters across the world has concluded TV deals with Nimbus Sport thereby ensuring a global broadcast of the IDBI Fortis Wealthsurance Cup.

Live internet coverage has been licensed to www.cricketnirvana.com & www.willow.tv

Vikram Das, Senior Vice President – International & Syndication, Nimbus Sport added, “The credibility and execution prowess of Nimbus Sport combined with our global distribution reach enables us time and time again to ensure that international cricket produced and distributed by us reaches the widest possible audience on the best quality TV channels in every continent.

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