Sachin Tendulkar to feature in NCB campaign against drug abuse
With International Day against Drug Abuse being observed on Friday, the state Narcotics Control Bureau is using the image of cricketing icon Sachin Tendulkar to spread awareness on the crucial issue.
“Sachin has allowed his photo to be used to send a message to the youth against drugs,” Zonal Director Yashodhan Wanage of the Narcotics Control Bureau said.
The posters featuring the ‘master blaster’ will be put up at railway stations in Mumbai and in 30 buses to spread the message against narcotics, he added.
The NCB has also tied up with an outdoor advertising company to show anti-narcotics messages on display screens put up at popular coffee bars and eateries.
“We will also be setting up a stall at Dadar railway station which will provide information regarding drug related issues and distribute pamphlets,” Wanage said.
SMS messages will also be sent to people and a rally by school students in Dharavi which will be addressed by local police and NCB officials.
The drug enforcement agency has also tied up with an NGO to open a rehabilitation clinic in the Dharavi area for 15 days.
