Yahoo! India is the official Internet partner for ICC
Yahoo! India and the International Cricket Council (ICC) today announced a 3-year partnership through which Yahoo! will have access to exclusive images, videos, interviews and player chats around all major ICC events. With its massive reach, coupled with exclusive content from ICC, Yahoo! will make the game accessible to millions of cricket lovers.
For the next 3 years, iccevents.yahoo.com will be the online destination for all ICC tourneys including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup.
‘Yahoo! is thrilled to partner with ICC. This partnership gives us access to never before experienced content in the online domain. It also demonstrates our commitment to Cricket and addresses the needs of Internet audiences with top quality coverage of major cricketing events. As a global brand, Yahoo! will attract more users worldwide and contribute towards the growth of Cricket,’ said Gopal Krishna, Vice President and Head of Audience, Emerging Markets, Yahoo!
ICC Chief Executive Haroon Lorgat said, ‘In today’s technology-driven world, this is a massive boost for the ICC and cricket. Not only do we get another vibrant and committed commercial partner on board but this deal also ensures cricket fans will benefit from Yahoo’s already established popularity and enormous reach across the cyber world.
‘The ICC corporate website and the various event sites that will spring from this partnership will set a new benchmark for innovation and user interaction to ensure that people who choose to follow their team online are rewarded with an entertaining and exciting experience,’ Lorgat added.
Yahoo! also launched a brand new global cricket website cricket.yahoo.com, a complete resource on the game with updates, images, match schedules and player profiles. The new website will serve as a one-stop destination on the history of cricket, updates on ongoing cricket tourneys, as well up-to-date statistics for cricketers.
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